Nissan has set the bar even higher for the automotive industry, yet again. Earlier this month, the company publicized their intent to become the first automaker to incorporate QR-code stickers in every new 2012 model. By 2013, the United States will call for all automobiles sold in the country to have QR-codes.

QR-codes' original purpose was for original equipment manufacturers to be able to track each vehicle part. Now, these codes are becoming more widely used across different industries. By now, you've probably seen QR-codes in magazine advertisements or even on business cards. Nissan has decided to incorporate the codes in a different way.

Nissan is promoting a more interactive shopping experience for drivers by incorporating QR-stickers across their entire new model lineup (beginning with the 2012 Altima). In the near future, consumers will be able to scan the code from a Nissan car into their smartphone and instantly they will have all of the information surrounding that specific model. Nissan is anticipating that this will make the purchasing decision easier.

Details and Services available Through Nissan QR-Code Stickers

-    General info., such as grade walk, standard and optional features and accessories
-    Video overviews
-    Product images
-    Inventory levels
-    Mailing list opportunities
-    Dealer location support

"Nissan's new QR-code program puts important decision-making information at shopper's fingertips while on dealership lots [i.e., Jenkins Nissan located at 4401 State Road 33N Lakeland, Florida]...,"says Jon Brancheau, Vice President Marketing, Nissan North America. "It's a true mass market effort across all products and all Nissan dealerships nationwide - part of our pledge to bring innovation to every aspect of the vehicle design, buying and ownership experience."¹

Interested in using the QR-codes first hand. Visit Jenkins Nissan, serving the Lakeland area today. Or, if you prefer, you can browse our ever-evolving new 2012 Nissan inventory online.

Source: ¹http://www.nissannews.com/newsrelease.do?&id=2737&allImage=1&teaser=nissan-launches-information-rich-vehicle-graphic-qr-code&mid=