Celebrating One Million Nissan Frontiers
After the past couple of trying months, Nissan has something to celebrate. Nissan has reached a very significant milestone, their Smyrna, TN plant manufactured the automaker's one-millionth Frontier pickup truck.
To honor this major historical accomplishment, Jenkins Nissan would like to take a moment to remember the many evolutions that led to the pickup's success today. It all began when Nissan took control of DAT Motor Car Co. in 1933 and branded a new, smaller car model with the Datsun automobile marquee.
In 1959, Nissan's Datsun 1000 fitted with a four-cylinder engine was imported to the U.S. Sales did not become anything of interest until the Datsun 520 pickup truck hit dealership floors roughly six years later. Before Nissan knew it, the small pickup was the top-selling imported truck in America. It continued as a market leader well through the '70s.
In 1977, Nissan developed the Datsun lineup to include its first-ever half-ton compact pickup. Later that year, they went on to add their first-ever extended-cab compact truck. But in just two years, the last Datsun-badged trucks would roll off the assembly line.
Nissan then moved production to the States in an effort to better control costs. They produced the first Nissan pickup in 1983...And, in 1997, they made the first Nissan Frontier. That means: Nissan has successfully produced one-million Frontiers in just 14 years! Quite an accomplishment indeed.
Interested in more Nissan news? Come back soon. Jenkins Nissan - 4401 State Road 33N - Lakeland, FL 33805, is dedicated to keeping you informed.